Webinar Wednesday 12 May 12:30-13:30 - Lost in Translation
Is the value of designing 'lost in translation'? We need to address working collaboratively to unleash the value of designing in innovation.
BIDA’s Designers in Innovation event in January was attended by over 250 people and sparked good debate about the challenges the Design Profession has encountered over many years in getting across a message about the transformative added value designing can add to a business or situation. But designers are often talking in an echo chamber.
We agreed that a useful next event would be to invite non-designers to discuss their experiences and further explore why the designing message is often ‘lost in translation’ and how the design profession, present and future, might be better placed to support innovation. As Dr Ian Campbell, Innovate UK Chair states in the Design in Innovation Strategy 2020-2024: ‘As the Covid-19 pandemic of 2020 shows, there has never been a more important time for the UK to be innovative’
We are really pleased to have assembled an impressive group of speakers (with more to add) to share their non-design perspective. But in all cases from people who have a deep understanding of the value of design, and of working at levels in organisations, and scales of initiative that designers often struggle to reach.
This live online event will be held on Zoom with links provided to the registered audience shortly before the event starts.
SPEAKERS:
Joe Ferry – Design Director, Belmond, ex Head of Design, Virgin Atlantic (event Chair)
Mark Bulmer – Managing Director of Global Revenue and Operations, Native Design Limited
Louise Mousseau – Portfolio Director, Impact on Urban Health, part of the Guy’s & St Thomas’ Foundation
Tom Elvidge – Chief of Product & CEO of Mobility UK, Arrival
Edward Hobson – Head of Design & Innovation KTN/Innovate UK/UKRI
Hosted by a leading figure in the UK design establishment, Joe Ferry, the event also continues BIDA’s goal of Creating a professional support network by and for young designers. The younger generation are facing significant challenges as a result of COVID and volatile global economics, their ability to articulate the value of design is key to maintaining the widely recognised strength of the UK’s creative capability.
SPEAKER DETAILS
Joe Ferry – Design Director, Belmond, ex Head of Design, Virgin Atlantic (event Chair)
With many years of top level experience in the airline and hotel industries Joe probably is best known for ground breaking and award winning work on Business Class seats and cabins and his role as Head of Design at Virgin Atlantic. He has also been Senior VP for design & experience at the Intercontinental Hotels Group and a trustee of the Design Council alongside many other executive roles and positions with national bodies. Joe has consistently used his profile to promote the value of design from Government through to the next generation of designers, for example leading Belmond’s New Designers Award.
Mark Bulmer – Managing Director of Global Revenue and Operations, Native Design Limited
Native is one of the largest and most successful product industrial design based consultancies in the UK. They have an over 20 year history of working with many of the world’s most renowned brands. Mark joined Native in August 2020 following a successful career in banking and private equity, including 8 years as an Associate Director at the Bank of Scotland and most recently at private equity investor Nordic Capital who have committed EUR15 billion in over 110 investments since 1989. Mark therefore combines deep insights into the world of corporate finance necessary to fuel innovation with a direct awareness of the challenges faced by design organisations.
Louise Mousseau – Portfolio Director, Impact on Urban Health, part of the Guy’s & St Thomas’ Foundation
Impact on Urban Health is committed to achieving health equity by helping urban areas become healthier places for everyone to live. Based in South London, the foundation takes a place-based approach to improving urban health, to understand how the local environment affects people’s health and to find solutions that work in practice, both in London and beyond. Louise leads on the R&D function, making investments across a range of social innovations. Louise has a distinguished background working in social entrepreneurship with organisations including UnLtd, one of the largest networks of social entrepreneurs in the World, and as Chair of the Board of Trustees for Feedback Global, a campaign group for sustainable food systems.
Tom Elvidge – Chief of Product & CEO of Mobility UK, Arrival
Prior to his current role at Arrival, one of the most exciting tech companies currently rapidly expanding in the UK, Tom has had an impressive background in technology consulting with nearly 10 years at leading organisations including as VP for strategy and business design at Goldman Sachs in New York, then moving to the UK as General Manager of UBER before moving to WeWork as COO for Europe, Middle East and Africa. There is a common thread in a strong interest in technology and building things going all the way back to an A level in design & technology. But along the way Tom has also developed enviable understanding and skills in the soft skills needed for success at this level.
Edward Hobson – Head of Design & Innovation KTN/Innovate UK/UKRI
With a background in urban planning including 12 years at CABE (the Council for Architecture and the Build Environment) Edward leads the team at KTN (Knowledge Transfer Network) to develop and support the role of design in innovation. This role involves connecting organisations with the innovation funding opportunities available through UKRI (UK Research and Innovation) such as the £2.6 billion Industrial Challenge Fund with themes including the future of mobility and ageing society where human centred design has a vital role to play. Edward understands the many barriers to unlocking added value through design in this complex funding landscape.